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About Us  

Mascot Books was founded in 2003 by Aimee Aryal with the release of her first children's book about her alma mater's mascot. Unable to find such a book for her daughter, Anna, Aimee took matters into her own hands and wrote "Hello, Hokie Bird!" on the drive home from a game…and Mascot Books was born.

Today, Mascot Books publishes children's titles for colleges and universities, professional sports teams, and now even public and private elementary schools.
Each book is customized with beautiful illustrations and story lines specific
to a team or school.

With 150 (and counting) books on the market and 1,000,000 books sold to date, Mascot Books continues to add more teams and organizations to our roster.

If you have a children's book concept that you'd like to publish—whatever the subject matter—contact us to learn more! We love to hear your ideas and tell you more about our innovative Mascot Books Author and Elementary School programs.

The Mascot Books Roster

Player: Naren Aryal

Position: Naren is a co-founder of Mascot Books. Prior to becoming a children's book publisher and author, Naren worked as an attorney advising technology companies in Northern Virginia. Happy to leave the legal profession behind, he is is now directing the rapid growth of Mascot Books and the not-so-rapid improvement of his golf game.

Favorite Mascot: Scotty the Rocket (Crossfield Elementary School)

 
 

Player: Aimee Aryal

Position: Aimee is the co-founder of Mascot Books. With over one hundred books to her credit, Aimee enjoys children's literature, particularly sports-related children's literature. Aimee gladly left behind a career as a management consultant to focus her energies on more satisfying endeavors, including Mascot Books and her two daughters, Anna and Maya.

Favorite Mascot: Hokie Bird (Virginia Tech)

 
 

Player: Shani Seidel

Position: Shani manages the Elementary School Fundraising Division of Mascot Books and helps schools across America promote reading, build spirit, and raise money! Prior to joining the Mascot team, Shani was a Sales Director with Mary Kay Cosmetics and Director of Membership for a local Chamber of Commerce. Shani is a graduate of Meredith College (Go, Angels!) in Raleigh, North Carolina. Shani's favorite thing to do in the world is to hang out with her son, Chaz. When Shani works with you and your school, you're bound to have fun…and raise money!

Favorite Mascot: Catamounts (Christian Faith and Fellowship)

 
 

Player: Josh Patrick

Position: Josh is a sales associate at Mascot Books. A native of the Commonwealth of Virginia, Josh attended Radford University. Josh saved his collegiate sports eligibility, with the hopes of using it when Radford establishes a football program.

Favorite Mascot: Slapshot (Washington Capitals)

 
 

Player: Danny Moore

Position: Danny is a Jack of All Trades (and master of several) on the creative side of the Mascot Books house. From illustration to web to design...he's got it all covered. Danny hails from the great State of Alabama, although you'd never know if we never told you.

Favorite Mascot: Aubie (Auburn)...War Eagle!

 
 

Player: Brad Vinson

Position: Brad is responsible for illustration and graphic design work at Mascot Books. Like many of his "Generation Y" peers, Brad is into video games and extreme sports, Dude.

Favorite Mascot: Pete the Dragon (Dr. Mudd Elementary School)

 
 

Player: Sue Page

Position: In addition to fulfilling her duties as the Bookkeeper, Sue is the "Team Mom" at Mascot Books. She keeps the business running smoothly and makes sure everyone cleans-up after themselves and eats their vegetables.

Favorite Mascot: Brutus (Ohio State)

 
 
 
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